Crunch Time!

The Media and Documentary Projects team hit the field today with Coach Houston Nutt to shoot “Crunch Time.”  This spot, featuring the partnership between Coke, the University of Mississippi Athletics Department, MDP, and the campus Green Initiative will play on the giant screen at the beginning of the 4th quarter in an effort to fire the crowd up for the last quarter and promote recycling inside the stadium.  When you see coach Nutt on the big screen, pick up an empty plastic bottle, crunch it loudly, then find one of the new recycle bins on your way out of the stadium.