"Are You Ready?" campaign spot: Gametime…

This ad is comprised of two very different elements. I took our camera out back during August practices and captured some sights and sounds of season preparation, then a month later I was in the tunnel under Vaught Hemingway Stadium as the team made their way onto the field amidst the screams and cheers of loyal fans. The reality that championships are won during the off-season was the inspiration for this ad. We generally never get to glimpse the hard work and sacrifice that goes into top-level performance on game day, but you can’t have the moment in the winner’s circle without spending the grueling hours earning it. The 2008 Rebel football squad earned it.

Produced by Micah Ginn