Telling the stories of the most storied place

NAB Exhibits Day 2

Posted by on Apr 14, 2010 in Media And Documentary Projects Blog

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Whew. That’s the key word for yesterday at the NAB convention. I spent more time in the exhibit hall speaking to vendors and checking out the new gear. Once again, the big buzz word around here is 3D. I was amazed at how many different groups carried a 3D solution or rig. I was able to check out a few new products trying to get in on the action like a 2D to 3D convertor box from JVC that takes your 2D video and determines the planes within the shot and creates a stereoscopic image. It wasn’t perfect but it looked pretty impressive. I was shocked to see how much production with 3D rigs was already  taking place.

   Another big hit this year is DSLR. Canon was really touting their different models, and support systems for DSLR cameras could be seen all over the place. I’ve got to admit, I was a little skeptical of DSLR when I first heard that it would be the future of filmmaking last year but you can’t argue with the image. It looks really good!

   This new camera from Panasonic was pic-3-panasonic-cam interesting as well. It allows the use of interchangeble film lenses with a 4/3″ sensor that’s roughly the same size as a 35mm film camera image. All at around $6,000. Very interesting indeed…

 

  At the end of it all, you really  get the point that the most important thing in all of this is the content. It’s not the camera, or the support system, or the lighting, or the sound. These are all tools that are really valuable to the creating of the story but the most important thing is the story. It’ s really the only thing that sets anything apart. I would definatly love to use a lot of these tools to enhance the story but I could shoot with the best camera with the best lens under the best light with the best sound but if my story’s crap than all I’ve got at the end of the day is a pretty piece of crap. And who wants that.

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  I’ll be spending most of today checking out the Post Production exhibits and sitting in on today’s keynote address with Jeffery Katzenberg from Dreamworks. More tomorrow on the last day. Thanks for reading!

-Matthew